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FOUNDER-LED ENGINEERING STUDIO   /   INDIA + INTERNATIONAL

Lead-driven business · Small-team engineering contribution; precise responsibilities described below

Acquisition infrastructure modernization

A collaborative, staged modernization of web enquiry capture, validation, attribution and monitoring.

Editorial draft. Publication, names, visuals and measurable outcomes are subject to review and approval.

The challenge

Legacy form and campaign infrastructure had accumulated moving parts, making changes harder to maintain and troubleshoot. A reliable acquisition system needs to handle the path from a visitor’s enquiry to validation, routing, downstream integrations and monitoring.

What the work involved

An Astro frontend, Hono-backed form APIs, validation and anti-spam controls, Meta Conversions API integration and payment handling. The work was collaborative. The founder proposed Hono and Sentry and implemented Sentry. Queue technology and Grafana implementation were handled by other team members.

Editorial note

This is a working, anonymized case-study draft. The migration is staged; no quantified performance, revenue or conversion improvement is claimed. Obtain publishing approval and verified artifacts before removing noindex.

YOUR NEXT STEP

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Tell us the workflow, product or system you need to improve. We’ll suggest a realistic first step.

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